• Owner: Alquermes de México S.A. of C.V. (hereinafter, “ALQUERMES MEXICO «).RFC: ALQ070917RU6
  • Registered office: Str. Dr. Norman E. Borlaug km. 9. Ciudad de Obregón, Sonora, México, PC. 85000
  • Email: marketing@alquermesmexico.com
  • Delegate of Data Protection (DDP): The User can contact the DDP at following address Str. Dr. Norman E. Borlaug km. 9. Ciudad de Obregón, Sonora, México, PC. 85000, or by writing to the address of ALQUERMES MEXICO to the attention of the «Delegate of Data Protection».

By reading this Privacy Policy, the User is informed about the way in which ALQUERMES MEXICO collects, treats and protects the personal data that is provided through the website www.alquermesmexico.com (hereinafter, the «website»), as well as those of your connection and navigation through the Website (hereinafter, the «navigation») and any other data that may be provided in the future to ALQUERMES MEXICO through any contracts, advertising or any other means.

The User must carefully read this Privacy Policy, which has been written in a clear and simple way, to facilitate its understanding, and determine freely and voluntarily if you wish to provide your personal data, or those of third parties, to ALQUERMES MEXICO.

The data requested in the forms accessible from the ALQUERMES MEXICO website are, in general, mandatory (unless in the required field specified otherwise) to meet the stated purposes. Therefore, if they are not provided or are not provided correctly, they cannot be addressed.

Depending on the requests of the User, the personal data collected will be processed by ALQUERMES MEXICO according to the following purposes:

  • Manage the subscription to the newsletter and its subsequent remission.
  • Manage the requests for contact with ALQUERMES MEXICO through its channels provided.
  • Manage the sending of personalized commercial information of ALQUERMES MEXICO, electronically and / or conventionally, in the cases in which the User expressly consents.
  • Manage the sending of personalized commercial information electronically and / or conventionally, unless the User shows his opposition to the mentioned process.
  • Manage the provision of the hosting service on our contracted website, as well as any additional services.
  • Manage the conduct of surveys and / or evaluations regarding the quality of the services provided by ALQUERMES MEXICO and / or the perception of their image as a company.

The User’s data will be kept for the time necessary for the fulfillment of each purpose or until the User requests his withdrawal to ALQUERMES MEXICO, opposes or revokes his consent.

ALQUERMES MEXICO may deal with the following categories of data, depending on the request made by the User:

• Identifying data: name, surnames.
• Contact information: Postal address, mobile, email address.
• Codes or identification keys of the User.
• Data of personal characteristics: date of birth, sex, nationality.
• Preference data.
• Geolocation data.
• Data of the card, necessary to make the payment of the reservation or to
guarantee it, as well as to pay for the stay or the services associated with it.

In the case if the User provides data of third parties, he / she declares to have their consent and undertakes to transfer the information contained in this Privacy Policy to the interested party, owner of the data, exempting ALQUERMES MEXICO from any liability in this regard. However, ALQUERMES MEXICO can carry out the necessary verifications to verify this fact, by adopting the appropriate due diligence measures, in accordance with the data protection regulations.

The data processing necessary for the fulfillment of the referred purposes that require the consent of the User for its realization, will not be carried out without it.
Likewise, in case the User withdraws his consent to any of the processing, this will not affect the legality of the processing carried out previously.

To revoke such consent, the User may contact ALQUERMES MEXICO through the following channels: By a letter addressed to ALQUERMES MEXICO, Str Dr. Norman E. Borlaug km. 9. Ciudad de Obregón, Sonora, México, PC. 85000, or by an email to the address marketing@alquermesmexico.com, in both cases with the Reference «Data Protection».
Likewise, in those cases in which it is necessary to process the User’s data for the fulfillment of a legal obligation or for the execution of the existing contractual relationship between ALQUERMES MEXICO and the User, the process would be legitimized as it is necessary for compliance with mentioned purposes. On the other hand, the process carried out to conduct surveys and / or evaluations regarding the quality of the services provided by ALQUERMES MEXICO and / or the perception of their image as a company will be carried out based on the legitimate interest of the responsible person.

The User’s data may be communicated to:

  • Subsidiaries or ALQUERMES MEXICO ́s commercial group, only for internal
    administrative purposes and / or for the purposes indicated above.
  • Clients, Collaborators and ALQUERMES MEXICO Providers necessary for the
    adequate fulfillment of the legal obligations and / or the above mentioned purposes.
  • Partners and companies that collaborate with ALQUERMES MEXICO for the fulfillment of the above mentioned purposes and / or, if so authorized, for sending
    commercial information.
  • Public Administrations, in the cases provided by Law.

The recipients indicated in this section may be located within or outside the European Economic Area, in the latter case being duly legitimated international data transfers.

The user:
Guarantees to be of legal age or legally emancipated in its case, fully capable, and that the data provided to ALQUERMES MEXICO are true, accurate, complete and updated. For these purposes, the User is responsible for the truthfulness of all the data communicated and will keep the information provided in a timely manner, in a way that responds to his real situation.
Guarantees that has informed third parties providing its data, if any, of the aspects contained in this document. Also guarantees that has obtained the authorization to provide the data to ALQUERMES MEXICO for the indicated purposes.

Will be responsible for the false or inaccurate information provided through the Website and for the damages, direct or indirect, that may cause to ALQUERMES MEXICO or to third parties.

One of the purposes for which ALQUERMES MEXICO processes the data of the User will be for sending a commercial material, by electronic and / or conventional means, with information relative to products, events or relevant news for the Users. Whenever any communication of this type is made, it will be addressed only and exclusively to those Users who have authorized its reception and / or who have not previously expressed their refusal to receive them.

To carry out this, ALQUERMES MEXICO will be able to analyze the data obtained, in order to create user profiles that allow defining in more detail the products that may be of interest.
In case if the User wishes to stop receiving commercial or promotional material from ALQUERMES MEXICO, he can request the cancellation of the service by sending an email to the following email address: marketing@alquermesmexico.com, as well as indicating his refusal to receive them by cancellation provided in each one of the commercial communications sent.

The User can send a letter to ALQUERMES MEXICO Str: Dr. Norman E. Borlaug km. 9. Ciudad de Obregón, Sonora, México, PC. 85000 or an email to the address marketing@alquermesmexico.com , in both cases, with the Reference «Data Protection», attaching a photocopy of the identity document or valid passport, at any time and free of charge, to:

  • Revoke the granted consents.
  • Obtain confirmation about whether personal data concerning the User or not is being processed in ALQUERMES MEXICO.
  • Access to its personal data.
  • Rectify inaccurate or incomplete data.
  • Request the deletion of your data when, among other reasons, the data is no longer
    necessary for the purposes that were collected.
  • Obtain from ALQUERMES MEXICO the limitation of data processing when any of
    the conditions provided in the data protection regulations are met.
  • Get human intervention, to express its point of view and to challenge the automated
    decisions adopted by ALQUERMES MEXICO.

Likewise, the user is informed that at any time he / she may file a claim regarding the protection of his / her personal data before the competent Control Authority.

ALQUERMES MEXICO will proceed the data of the User always in an absolutely confidential and keeping the mandatory duty of secrecy regarding them, in accordance with the provisions of the implementing regulations, adopting the necessary technical and organizational measures to ensure the security of the data and avoid its alteration, loss, processing or unauthorized access, taking into account the state of the technology, the nature of the stored data and the risks to which they are exposed.